I remember when Pepsi Kona was test-marketed – it even had a cool commercial with Tom Jones singing ‘It’s Not Unusual’ (he’s no joke – the man can sing – and is now Sir Tom) – liked it very much and missed it when Pepsi decided not to keep making and selling it.
I rarely drink soft drinks but have a serious coffee problem. So I’ll probably try it out if I run across it, just because it sounds so weird. It sounds pretty gross to me, though, as I drink my coffee black and don’t particularly like the combination of sweet and coffee flavors (unless chocolate is also involved).
On the scale of cultural importance, there are few things that rank below the introduction of a new Coke product, such as Tom Cruise, almost all blogging, and Max Boot’s books. Still, one good irrelevancy deserves another, so why not…
I don’t imagine I’ll go out of my way to purchase Blak, but if given an opportunity, I’d try it. I prefer my coffee black as well and am rather particular about the bean and how it’s roasted (I roast my own most of the time). But, I do enjoy the combination of good chocolate with (not in) my coffee. Try extra dark chocolate and a fine Indonesian coffee. Can’t beat it.
What’s with all this talk about taste? Coffee exists to be consumed for one overarching reason: Caffeine, and the more the caffeine the merrier.
Years ago I use to be able buy this ground coffee called “high yield” as in high yield caffeine. Did it taste good? Who knows? I certainly don’t. I don’t have the foggiest memory of how it tasted, but I do remember it delivering the goods. So if Coca-Cola Blak delivers the goods, it sounds good to me.
Besides, after about the fifth or sixth pot, coffee starts to taste wretched, (as I take another slurp), so a different mode of caffeine delivery, other than espresso, might just be the ticket.
I’m pretty much of the diametrically opposed view. Caffeine for me is a decidedly addictive drug that I have to strictly regulate, and which eventually produces bad effects that can only be alleviated by an even more unpleasant withdrawal. But I love the taste of coffee. Frequently my last thought on going to sleep at night is “in a few hours it will be time for coffee.” Really, I’m not making that up. I would drink decaf if it didn’t taste so foul. It’s on my list of things life is too short for, along with “lite beer.”